When most people hear about a technology company with great culture, they think of a beautiful office with fun perks like free food, a games room, bright comfy seating, and flexible schedules. You might be envisioning Electronic Arts or Google’s Mountain View campus. While these perks are fantastic and popular among employees, a great company culture is made up of so much more than just nap rooms and foosball tables.
The following Culture Blueprint will help you establish and grow a thriving company culture.
The Culture Blueprint:
1) Define Your Core Purpose
Simon Sinek hit the bulls eye when he encouraged us to start with why. Why does your organization exist? What is the purpose, cause or belief that inspires you to do what you do? Meetingmax dedicated a lot of time and resources to uncovering our core purpose, which is: Helping People Find Their Tribes. Humans are social creatures by nature and Meetingmax plays an important role in helping them meet and interact with one another. When an individual connects with others who share a common trait, they form a tribe. This tribe creates a sense of belonging, connectedness, and community. Meetingmax helps fulfil this primal and often subconscious need by working to promote and facilitate the gathering of human beings through our event reservation software.
2) Create a Brand Promise
Your brand promise tells the world what they can expect when working with you. At Meetingmax our brand promise is Deep Understanding, Awesome Solutions, and Ridiculously Remarkable Support. The order of this brand promise is particularly important. Only by establishing a Deep Understanding of one’s needs, can an Awesome Solution be presented. Once a solution is determined, it’s serviced with Ridiculously Remarkable Support.
3) Uncover Company Core Values
Values are your organization’s guiding principles. You should be able to walk into an organization and pick up on the values from what is already occurring. Rather than creating values, shift instead to uncover the values that already exist inside your company. At Meetingmax our values are:
- Ingenuity Everywhere
- Make it Fun!
- Own It.
- Passion for People
- Thirst for Learning
4) Align Your Team
It’s extremely important to develop habits to sustain team alignment across your organization. Without alignment your purpose, brand promise, and values will live in your onboarding materials, but they won’t live in the hearts of your employees. The following are tools you can implement to create a clear sense of direction shared amongst all team members:
- Daily departmental stand-up meetings
- Daily huddles with the entire organization
- A team dedicated to pushing strategic initiatives forward
- Weekly 30-minute dedicated reflection times
- Month-end meetings
- Quarterly alignment meetings
- Team-building activities
5) Throw in Some Perks
Once you’ve established the above, then look at adding in the fun perks. They should tie directly back to your values. Here’s a sample of culture perks that we enjoy at Meetingmax:
- Unlimited vacation days
- Annual $1500 education funds
- Employee dream boards
- Monthly book club
- Slipper-optional policy
- Liquor cart Fridays
- Ridiculously remarkable spending accounts
Come see Meetingmax’s CEO, Jeff Duncan, speak at the BCTECH Summit on May 15th on Operation Critical: Building Your Company Culture.
Jeff Duncan is the President and Chief Executive Officer of Meetingmax, the largest provider of online group housing reservation technology in Canada. Meetingmax’s software is used by travel organizations in dozens of North American destinations and by organizers of high profile events including South by Southwest, TED Conferences, Cisco Live, and Oracle OpenWorld. Meetingmax’s user conference, The Unconvention, takes an unconventional approach to your typical conference.