Co-Founder & Director of Business Development | Flip Entertainment
Mehdi Benkirane is Co-Founder of FLIP Entertainment, an Amsterdam based video games centric hybrid music company. Depending on the client’s needs, FLIP acts as a music label and/or publisher to help developers monetise their in-game music. Mehdi started his career as a Sound Engineer in the early 2000’s working with acts such as Royksopp, Killswitch Engage, and the Streets in Scotland, Australia, and Austria until he decided to dive into the world of academia by supervising thesis works at the SAE group directing works of research in the fields of music, gaming, and film. He eventually took on the role of European Industry Relations which allowed him to observe trends and keep a very close dialogue and negotiate international partnerships with the global entertainment industry whilst also being active as an artist manager.