ME:sh Project Director, Director of Innovation, Footwear and Business | Amer Sports Corporation
After a few years as a professional Mountain biker, and a master in Sport Sciences and Political Sciences, Jean-Yves Couput, 57, embraced a professional career in the outdoor sporting goods industry. A Veteran of Amer Sports, Couput has worked in various positions within the leading Outdoor parent company of Salomon, Atomic, Armada skis, Arc’teryx, Suunto, Precor, Wilson, Mavic and Enve Brands. Couput, Marketing Expert by profession, has occupied various positions such as Communication Director for Salomon soft -goods, Global Salomon Outdoor Brand manager, VP of Marketing for Salomon, Atomic and Suunto Americas and Global Brand Director for Suunto.
Jean-Yves Couput has recently explored new business models for its company, involving co-creation with communities and customization, is now heading Business Innovation for Salomon Footwear and is the Managing Director of ME:sh, the only functionally customized performance running shoe in the footwear industry.