Segment Strategy Lead – Leisure, E-Commerce & Loyalty Branch | Air Canada
Doha Al-Dujaili leads the segment strategy and redesign of the digital media practice at Air Canada. Doha specializes in transforming digital media platforms to drive revenue growth, increase brand presence, all while focusing on efficiency. Doha is responsible for leveraging data and new technologies that influence the consumer journey, and is particularly passionate about creating methods to integrate online, offline, and behavioral data to static, dynamic, and evergreen communications. Over the past 7 years, Doha has successfully transformed digital go-to-market executions on the tech, agency, and advertiser side. A graduate from the Schulich School of Business with a specialization in Finance and Economics, Doha resides in Toronto (when not travelling!).